Tuesday, November 6, 2007

Got to Get Tough....Yo Joe

Hasbro has spoken out about the Outrage and Disgust generating in message boards and blogs toward the new alledeged "G.I.J.O.E." movie, and the changes being made to such an iconic storyline. Here is what they had to say, abbreviated for content.


"First and foremost, we are not changing what the G.I. Joe brand is about. The name “G.I. Joe” will always be synonymous with bravery and heroism...

...This movie will be a modern telling of the “G.I. Joe vs. Cobra” storyline and its compelling characters that Hasbro created 25 years ago. The G.I. Joe team will not be based in Brussels. Instead, they will be based out of the “Pit” as they were throughout the 1980s comic book series. And, in keeping with the G.I. Joe vs. Cobra fantasy, the movie will feature characters and locations from around the world. Duke, the lead character and head of the G.I. Joe team, will embody the values of bravery and heroism that the first generation of G.I. Joe figures established.

G.I. Joe is a very important property to Hasbro and we thank all of our fans for their enthusiasm. Without all of you, the brand would not be where it is today. .."

Got to get Tough

Well that's certainly a weight off of my shoulders. After they screwed the pooch on Transformers I can't let another childhood legend die at the hands of the studio.

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